A contract provision that relieves a party to the contract from liability is known as:
A) A liquidated damages clause.
B) An executory clause.
C) A disaffirming clause.
D) An exculpatory clause.
E) A mitigating clause.
D
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In 2004, the movie company that produced The Bourne Supremacy used advertising, personal selling, public relations, and sales promotion to communicate with its target audience for the movie. What was composed of the movie production company's plan on how to use these tools?
a. its promotional strategy b. its selling plan c. its mass communication mix d. its marketing mix
A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ growth strategy
A) diversification B) intensive C) target D) integrative E) conglomerate