Which of the following is not one of the characteristics of content analysis?

In all public speaking situations, it is important to do which of the following?

a. analyze the audience demographics b. identify the reasons for the audience's presence c. understand the organizational culture and environmental dynamics d. all of the above

A speech that sets the tone and generates enthusiasm for the topic of a conference or convention is called a _________________________.

a. keynote address b. commencement address c. commemorative address d. tribute speech