A speech that sets the tone and generates enthusiasm for the topic of a conference or convention is called a _________________________.
a. keynote address
b. commencement address
c. commemorative address
d. tribute speech
a. keynote address
Communication & Mass Media
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When Peter evaluates his relationship with Becky in terms of pros (benefits) and cons (losses) he is employing the theory of __________
Fill in the blank with correct word
Communication & Mass Media
The critical/cultural model assumes which of the following?
A. Audiences receive strong, direct effects from media campaign messages. B. Audiences are unaffected by media campaign messages. C. Audiences are indirectly affected by media campaign messages. D. Audiences actively use the media to construct their view of the world.
Communication & Mass Media