Which of the following is incorrect with regards to a data archive?
A) Archives can be a copy of a database.
B) Archives should be stored in different locations.
C) Archives are usually encrypted.
D) Physical and logical controls are the primary means of protecting archive files.
Answer: C
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Answer the following statement(s) true (T) or false (F)
1. A brand association map is visual illustration that shows the different associations that a consumer has with a brand. 2. A brand cannot carry negative equity. 3. A name is the only thing that makes a brand distinctive that can be trademarked. 4. Different store layouts cannot be combined or used together. 5. Price skimming is when a marketer introduces a product into the market at an initially low price then incrementally raises the price over time.
________ are certificates that save buyers money while they purchase specified products
A) Price packs B) Samples C) Coupons D) Point-of-purchase promotions E) Premiums