Answer the following statement(s) true (T) or false (F)
1. A brand association map is visual illustration that shows the different associations that a consumer has with a brand.
2. A brand cannot carry negative equity.
3. A name is the only thing that makes a brand distinctive that can be trademarked.
4. Different store layouts cannot be combined or used together.
5. Price skimming is when a marketer introduces a product into the market at an initially low price then incrementally raises the price over time.
1. True
2. False
3. False
4. False
5. False
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Given the problem of topic sensitivity, which of the following activities are likely to be over-reported in a face-to-face interaction?
a. Gambling behavior b. Visiting pornographic web sites c. Contributions to charity d. Cigarette smoking e. Alcohol consumption
An IS Auditor discovers that an information processing facility's business continuity plan provides for an alternate processing site which will accommodate fifty percent of the primary processing facility's processing capability. Based on this discovery, which of the following actions should the IS auditor take?
A. Do nothing, because generally, less than twenty-five percent of all processing is critical to an organization's survival and the backup capacity is therefore adequate. B. Identify applications that could be processed at the alternate site and develop manual procedures to back up other processing. C. Ensure that critical applications have been identified and that the alternate site could process all such applications. D. Recommend that the information processing facility arrange for an alternate processing site with the capacity to handle at least seventy-five percent of normal processing.