List and discuss some of the key social media initiatives that fueled the public relations successes of President Barack Obama
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In his two terms as President, Barack Obama embraced the public relations power of social media as no chief executive before him. Relying heavily on a cadre of strategic communications advisors, Obama rewrote the rules for public engagement through public relations tactics. Among other public relations innovations, Obama:
1. Announced his original choice for Vice President in 2008 by text messaging his supporters at 3 a.m. to declare, "Barack has chosen Senator Joe Biden to be our VP nominee."
2. Recruited a team of social media experts to social mediatise his 2015 State of the Union Address, producing a series of videos, digital op-eds, Facebook and Twitter posts, and six-second animated GIFS.
3. Began tweeting from his own POTUS account in 2015, amassing one million followers in five hours, which shattered a Guinness World Record.
4. Appeared on podcasts, Reddit chats, and even on "Between Two Ferns" on the website Funny or Die, for a sit down with comedian Zach Galifianakis.
5. Appointed the White House's first Chief Digital Officer, a Silicon Valley veteran of Google and Twitter, to spread the Obama message across digital platforms in 2015.
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