A contingency was evaluated at year-end
Management felt it was probable that this would become an actual liability and the amount could be reasonably estimated. If this is reported on the balance sheet, it could be considered a violation of generally accepted accounting principles.
Indicate whether the statement is true or false
FALSE
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All the PR benefits a firm receives without having directly paid for anything is called ________ media
A) earned B) open C) passive D) inherent E) internal
Which of the following is NOT true about the SERVQUAL scale?
A) SERVQUAL is not used in connection with gap analysis. B) The SERVQUAL scale is usually administered in a survey format. C) Firms often track SERVQUAL scores over time to measure how their service quality has improved. D) SERVQUAL measures five dimensions of service quality. E) The SERVQUAL scale remains a popular tool for measuring customer perception of service quality.