What are the five primary types of entry modes for foreign markets? What types of risks should international firms consider before entering a foreign market?
What will be an ideal response?
The five primary ways to enter a foreign market include exporting, international licensing, international franchising, specialized modes, and foreign direct investment. A firm entering a new market should be aware of the risks of exchange rate fluctuations, additional operating complexity, and direct financial losses resulting from inaccurate assessment of market potential.
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The most obvious persuasive technique is an appeal based on ______________
a. repetition and insistence b. logic and reasons c. coercion and deception d. confusion and jargon
A bond will sell at a premium (above par value) if
A) investor's current required rate of return is below the coupon rate of the bond. B) current market interest rates are moving in the same direction as bond values. C) the market value of the bond is greater than the discount rate of the bond. D) the economy is in a recession.