Which memo provided advanced general principles to consider in cases involving corporate wrongdoing in that it makes clear that ethics and compliance programs are important to detecting the types of misconduct most likely to occur in a particular corporations’ line of business?

Scales that have counter-balancing positive and negative degrees of intensity are called symmetric scales

Indicate whether the statement is true or false

An apparel marketer with a strong brand in the women's casual wear market is planning to launch that existing brand name into the new product category of women's accessories. Which brand development strategy is being implemented?

A) line extension B) brand extension C) multibranding D) new brands E) co-branding