An apparel marketer with a strong brand in the women's casual wear market is planning to launch that existing brand name into the new product category of women's accessories. Which brand development strategy is being implemented?

A) line extension
B) brand extension
C) multibranding
D) new brands
E) co-branding

B

Business

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Indicate whether the statement is true or false

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When an organization has an interest in increasing the efficiency and speed of communication between managers at different levels and in different departments, then ________

A) upward communication works best B) diagonal communication should be used C) lateral communication is ideal D) upward communication works the fastest

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