Using an analogy to link the unknown to the known is not an appropriate strategy for an informative speech.

An advergame is a sponsored online game, usually for an established brand at its own site

Indicate whether this statement is true or false.

Which of these is the key reason to use the second-person tense in web copy?

a. It is too difficult for a team to write on behalf of the customer’s voice. b. This is standard AP style. c. The reader feels like he or she is in conversation with you. d. It is how English teachers teach writing in school.