Which of these is the key reason to use the second-person tense in web copy?
a. It is too difficult for a team to write on behalf of the customer’s voice.
b. This is standard AP style.
c. The reader feels like he or she is in conversation with you.
d. It is how English teachers teach writing in school.
c. The reader feels like he or she is in conversation with you.
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After sending a letter and mail pitch to a news agency, Lulu, a public relations practitioner, decides to communicateto the reporter in a verbal manner
She wants to further convince the reporter to write a story aboutan event that is to be held by her organization. Which type of pitch should Lulu use if she has to communicate directly to the reporter? a. Telephone pitch b. Email pitch c. Twitter pitch d. Follow-up pitch
__________, or emotion, is an appeal used by some humane societies who show graphic pictures of animal abuse and neglect to evoke sadness and anger, prompting audience members to act
Fill in the blanks with correct word