After sending a letter and mail pitch to a news agency, Lulu, a public relations practitioner, decides to communicateto the reporter in a verbal manner
She wants to further convince the reporter to write a story aboutan event that is to be held by her organization. Which type of pitch should Lulu use if she has to communicate directly to the reporter?
a. Telephone pitch
b. Email pitch
c. Twitter pitch
d. Follow-up pitch
A
Communication & Mass Media
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