A dialogue is highly successful
A) when both participants know their subjects well.
B) when the participants engage in a heated debate.
C) when the audience is encouraged to participate.
D) when there is a moderator.
A
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In general, the approaches and outcomes of cooperating groups are not just better than those of the average group member, but are better than even the group's best problem solver functioning alone
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. For the PR practitioner, research about an organization’s internal and external environments precede a thorough understanding of the organization’s goals. 2. Objectives act as a compass for a public relations campaign, pointing practitioners toward the goals and strategies. 3. When addressing stating problems, it is recommended that they be conceptualized as positive challenges. 4. Paine’s recommendation of measuring what matters pertains to setting communications goals only where they can make an impact. 5. If consumers have misconceptions about a brand and its uses, it is preferable to abandon that brand and establish a new brand using different descriptions for consumers.