Answer the following statement(s) true (T) or false (F)

1. For the PR practitioner, research about an organization’s internal and external
environments precede a thorough understanding of the organization’s goals.
2. Objectives act as a compass for a public relations campaign, pointing practitioners
toward the goals and strategies.
3. When addressing stating problems, it is recommended that they be conceptualized
as positive challenges.
4. Paine’s recommendation of measuring what matters pertains to setting
communications goals only where they can make an impact.
5. If consumers have misconceptions about a brand and its uses, it is preferable to
abandon that brand and establish a new brand using different descriptions for
consumers.

1. false
2. false
3. true
4. true
5. false