The decisions about impact and engagement of an advertisement fall into the category of ________ decisions

Under terms of a land sales contract from Smith to Doyle, Doyle starts making monthly payments but then defaults. He manages to avoid Smith and then leaves town. Which of the following will happen?

a. a cloud on the title is created b. the title is marketable c. Smith should obtain a deficiency judgment d. subsequent buyers need not be concerned with the actions of Doyle

Moving ________ carries risks. The new brand can cannibalize core brand sales and lower the core brand's quality image

A) up-market B) two ways C) one way D) down-market E) out-market