Moving ________ carries risks. The new brand can cannibalize core brand sales and lower the core brand's quality image
A) up-market
B) two ways
C) one way
D) down-market
E) out-market
D
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A company has two different products that sell to separate markets
Financial data are as follows: Product A Product B Total Revenue $15,000 $9,000 $24,000 Variable costs (8,000 ) (9,200 ) (17,200 ) Fixed costs (allocated) (2,000 ) (1,000 ) (3,000 ) Operating income (loss) $5,000 $(1,200 ) $3,800 Assume that fixed costs are all unavoidable and that dropping one product would not impact sales of the other. Because the contribution margin of Product B is negative, it should be dropped. Indicate whether the statement is true or false
Individuals who have a higher-than-average probability of experiencing a loss often try to pass as average risks in order to obtain insurance at more favorable rates. What functional area at insurance companies attempts to detect such individuals?
(a) ratemaking (b) claims settlement (c) accounting (d) underwriting