What is the primary benefit of effective internal control in an organization?
a. Achievement of certain organizational goals.
b. Completion of a successful audit for the entity.
c. Shareholder involvement in the company's success.
d. Obtaining profitability and financial strength.
a
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An independent retailer using a central buying organization and joint promotion efforts with other retailers is part of a ________
A) corporate chain store B) voluntary chain C) retailer cooperative D) merchandising conglomerate E) franchise organization
Which of the following is NOT a guiding principle in setting standards for public relations research?
A) to distinguish short-term outcomes from long-term outputs B) to use various evaluation techniques to determine effectiveness C) to distinguish between public relations effectiveness and advertising effectiveness D) to establish clear program objectives directly to business goals