What are the desirable qualities for a brand name?
What will be an ideal response?
Desirable qualities for a brand name include the following:
1. It should suggest something about the product's benefits and qualities.
2. It should be easy to pronounce, recognize, and remember.
3. It should be distinctive.
4. It should be extendable.
5. The name should translate easily into foreign languages.
6. It should be capable of registration and legal protection.
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When determining the value of a foreign market, an international firm must consider both its products and the competition.
Answer the following statement(s) true (T) or false (F)
Which of the following methods helps increase readability of training material?
A. Replace concrete words with abstract words B. Combine two or more sentences into one long sentence C. Combine two or more paragraphs into one long paragraph D. Add checklists and illustrations to clarify the text E. Substitute written material for video, hands-on learning or other nonwritten methods