Miscellanies were an early type of _______________

Behavior that encourages movement away from the calibration in a human system is:

a. Enhancement behavior b. Positive feedback c. Acceleration behavior d. Negative feedback e. Zero-balance behavior

Answer the following statement(s) true (T) or false (F)

1. A key message describes what you want your target audience to understand and agree with after the program has been implemented. 2. Every plan should have a built-in assessment or evaluation phase at the beginning of implementation. 3. According to a report by Project ROI, a well-designed corporate social responsibility program can increase employee productivity by 13% and reduce employee turnover by 50%. 4. The Johnson & Johnson campaign on sustainability issues in healthcare had two clear motivational objectives. 5. Once a campaign has successfully engaged publics, stewardship considerations help to ensure a healthy ongoing relationship with them.