A ________ is someone who gets things done through influence by guiding or inspiring others to voluntarily participate in a cause or project

_______ describes the cognitive, affective, and behavioral stages that a customer goes through during the purchasing process

a. Integrated marketing communications (IMC) b. Response hierarchy models c. Market database d. Prospecting plan

The risk of a portfolio containing international stocks generally contains less nondiversifiable risk than one that contains only domestic stocks

Indicate whether the statement is true or false