_______ describes the cognitive, affective, and behavioral stages that a customer goes through during the purchasing process
a. Integrated marketing communications (IMC)
b. Response hierarchy models
c. Market database
d. Prospecting plan
b
Business
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As societal values evolve, it is likely that the ________ responsibilities of today may become the ________ responsibilities to tomorrow
A) economic; ethical B) legal; ethical C) discretionary; ethical D) discretionary; economic E) legal; discretionary
Business
A great source that profiles a variety of industries and offers projections for the future trends is:
A) the Handbook. B) an encyclopedia. C) the Beige Book. D) the Blue Book.
Business