Secondary data are data freshly gathered for a specific purpose or for a specific research project

____ are short-term efforts directed to the consumer or retailer to achieve such specific objectives as consumer product trial or immediate purchase.

A. Sales promotion B. Advertising C. Trade shows D. Direct selling E. Public relations

In what section of a formal report would a reader find content-specific headings?

A) Executive summary B) Reference list C) Title page D) Detailed discussion E) Introduction