____ are short-term efforts directed to the consumer or retailer to achieve such specific objectives as consumer product trial or immediate purchase.

With regard to tax recognition of alimony in connection with a 2016 divorce, which one of the following statements is true?

a) Payments may be made in cash or property. b) The divorced couple may be members of the same household when payments are made. c) If the payor spouse pays premiums for insurance on his life as a requirement under the divorce agreement, the premiums are alimony if the payor spouse owns the policy. d) Payments must terminate at the death of the payee spouse.

The difference between consultative and enterprise type of relationships is that in an enterprise relationship the customer is looking for significant value from the relationship in addition to the product itself

a. true b. false