IMC is different from traditional promotion mix strategy in a way that IMC _____________.
A. Has the elements developed separately
B. Is fully customized to different customer groups
C. Is a holistic and interrelated decision process
D. Both has the elements developed separately and is fully customized to different customer groups
E. Both is fully customized to different customer groups and is a holistic and interrelated decision process
E. Both is fully customized to different customer groups and is a holistic and interrelated decision process
You might also like to view...
In developing countries, globalization's opponents accuse companies of:
A) undermining local cultures. B) placing intellectual property rights ahead of human rights. C) promoting unhealthy diets and unsafe food technologies. D) pursuing unsustainable consumption. E) all of the above
Which of the following staffing policies is concerned with filling all key management positions by parent-country nationals?
A. Ethnocentric B. Global C. Polycentric D. Geocentric E. Transnational