Which of the following staffing policies is concerned with filling all key management positions by parent-country nationals?

Molson beer is produced in Canada. Coors is manufactured in the United States. A merger of the two breweries would give each brand access to a significantly larger market. To effectively reach both markets, the merged company would need to coordinate its promotion mix so as to produce a consistent, unified, and customer-focused message. In other words, the brewery would need to use which of the following?

a. integrated marketing communications b. creative selling c. transactional communications d. coordinational promotion

A company that follows the marketing concept philosophy should:

A) serve all customer needs at all costs. B) understand that the customer is always right. C) understand that there is no such thing as a bad customer. D) serve only profitable customers.