A company that follows the marketing concept philosophy should:
A) serve all customer needs at all costs.
B) understand that the customer is always right.
C) understand that there is no such thing as a bad customer.
D) serve only profitable customers.
D
Business
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Licensing is not a good option if the competitive advantage of a firm is based upon managerial or marketing knowledge that is embedded in the routines of the firm or the skills of its managers, and that is difficult to codify in a "book of blueprints
Indicate whether the statement is true or false.
Business
In considering various fund characteristics, which of the following should you not consider?
A) Minimum investment B) Investment objective C) Investment company D) S & P ratings
Business