The creation of the introduction should entail just as much care and effort as the development of the questions on the questionnaire

In a contract, the meeting of the minds between buyer and seller is evidenced by:

A. consideration B. acknowledgment C. performance D. offer and acceptance

Which of the following is a technology-based system that seeks to create more meaningful one-on-one communications with the customer by applying customer data to every communications vehicle?

A) societal marketing concept B) customer relationship management C) integrated marketing communications D) consumer-generated marketing E) customer oriented communications