Which of the following is a technology-based system that seeks to create more meaningful one-on-one communications with the customer by applying customer data to every communications vehicle?
A) societal marketing concept
B) customer relationship management
C) integrated marketing communications
D) consumer-generated marketing
E) customer oriented communications
B
Business
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Which of the following terms refers to a tax levied by a foreign government against certain imported products?
A) embargo B) tariff C) excise D) exchange control E) quota
Business
Role conflict exists in a group when _____
a. a group is not cohesive b. a third party intervenes to conduct surveys c. an individual belongs to two or more groups with conflicting goals d. members compete with other team members e. the manager is not strong and well organized
Business