Every communication effort takes place in a particular situation, meaning you have a specific message to send to a specific audience under a specific set of circumstances
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Every communication effort takes place in a particular situation, meaning you have a specific message to send to a specific audience under a specific set of circumstances. Analyzing the situation gives you the insights necessary to meet your own needs as a communicator while also meeting the information needs of your recipients.
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Which of the following statements regarding product benefits is most likely true?
A) People do not buy benefits, they buy features. B) A benefit provides the customer with a personal advantage. C) Prospects usually display equal interest in features and benefits. D) Product features and benefits are the same but presented differently to consumers. E) Salespeople should avoid describing features and focus exclusively on product benefits.
A fundamental requirement for a negotiable instrument is that it must ________
A) be supplemented with interest upon payment B) be secured with collateral C) contain a drawer, drawee, and a payee D) be in a permanent state