Japanese retail distribution has historically been much more fragmented, and much less efficient, than the system that exists in either the United States or Western Europe

Which of the following statements about the effects of a successful buyer-seller relationship on organizational structure and culture is true?

A) The organizational structure and management provide the necessary support for the salespeople and buyers in a partnering relationship B) Boundary-spanning employees who limit their operations to their duties within the organization, rather than working with clients and vendors C) Only the organizational structure of the seller needs to change for a successful partnering relationship to be implemented D) Local offices are not affected by partnerships created at headquarters E) It is only the sales force of a firm that is required to have an orientation to building partnerships

The McDonald's fast-food restaurant chain uses Ronald McDonald, a clown, as its primary character. Which message execution style is used by McDonald's?

A) technical expertise B) lifestyle C) personality symbol D) image E) slice of life