The McDonald's fast-food restaurant chain uses Ronald McDonald, a clown, as its primary character. Which message execution style is used by McDonald's?
A) technical expertise
B) lifestyle
C) personality symbol
D) image
E) slice of life
C
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Although many factors can influence the price of a product, the primary determinants are:
a. the costs of manufacturing and distributing the product. b. the demand for the product and the cost to the seller for the product. c. the demand by consumers and the perceived quality of the product. d. the distribution and promotion strategies for the product.
Most people who know Samantha well perceive her to be quite rude. Samantha is most likely to work on becoming less rude when she
A) feels that her rudeness is hurting her relationships with people. B) meets a few rude people herself. C) receives some rude comments from a few Facebook friends. D) reads an article about the problems associated with being rude.