Axis and Co was going through an economic rough patch and wanted ideas that could help the firm. Therefore, the company conducted a contest where it asked employees to come up with innovative cost-cutting methods

This resulted in the generation of numerous options to help the company save a lot of money. What is this process of problem solving called? Why was this best suited for this situation?
a) Brainstorming; since the company needed a lot of ideas and no idea was a bad idea at the tim
b) Decision tree process; since the people involved in generating new ideas needed to ask questions about the new factors of the problem
c) Experientially based process; since the problem was new in nature and the people involved in generating ideas would have limited information
d) Standard Agenda process; since the people generating the ideas had to submit a final report to the board.

A