This occurs in the analyze step
Indicate whether the statement is true or false.
F
Business
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John and Barb could have drawn attention to their services in several ways by using effective integrated marketing communications. Which of the following is NOT a part of an IMC strategy?
A) public relations B) personal selling C) direct marketing D) strategic planning E) sales promotion
Business
A potential benefit given up when one activity is selected over another best defines
A) sunk costs. B) variable costs. C) opportunity costs. D) reflective costs.
Business