John and Barb could have drawn attention to their services in several ways by using effective integrated marketing communications. Which of the following is NOT a part of an IMC strategy?
A) public relations
B) personal selling
C) direct marketing
D) strategic planning
E) sales promotion
D
Business
You might also like to view...
A functional structure is composed of all the job specializations that an organization requires to produce its goods or services
Indicate whether the statement is true or false
Business
________ control takes place when managers work with other managers to ensure that together they carry out organizational plans as a whole
A) Task B) Clan C) Strategic D) Agency E) Market
Business