John and Barb could have drawn attention to their services in several ways by using effective integrated marketing communications. Which of the following is NOT a part of an IMC strategy?

A) public relations
B) personal selling
C) direct marketing
D) strategic planning
E) sales promotion

D

Business

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A functional structure is composed of all the job specializations that an organization requires to produce its goods or services

Indicate whether the statement is true or false

Business

________ control takes place when managers work with other managers to ensure that together they carry out organizational plans as a whole

A) Task B) Clan C) Strategic D) Agency E) Market

Business