When many men in the baby boomer segment started getting gray hair, they were reluctant to use hair dyes made for women even though they were just as eager as women to fight the aging process
To address this reluctance, hair care product manufacturers introduced hair dying systems for men to use on their head and their facial hair. The hair care product manufacturers used ________ segmentation to define their target markets.
A) lifestyle
B) behavioral
C) socioeconomic
D) demographic
E) psychographic
D
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Which of the following is not true regarding Theory Y?
a. Employees define themselves by their profession. b. Employees are viewed as ambitious and capable of self-motivation. c. Workers may need little supervision. d. Collaboration is rare among employees. e. The employee may be a valuable source of feedback.
An ad campaign buys a constant amount of GRPs throughout the year, and increases the GRP total during the weeks leading up to the most extensive purchasing period of the year is using a ________ message reinforcement strategy
A) distributed B) random C) deep line-up D) pulsing E) heavy-up