In creating coding categories for content analysis, researchers need to keep in mind that those categories must be exhaustive and mutually exclusive

Communication with others to shape which area(s) of our lives?

A) culture and professional B) professional and social/civic C) personal, cultural, and professional D) personal and professional E) cultural, professional, social/civic, and personal

Which of the following situations would require a PR professional to engage in crisis management activities?

a. A competitor introduces a similar product. b. Suppliers are unable to provide product inputs. c. The government recalls a defective product. d. Consumers post comments about a product.