The doctrine of promissory estoppel holds that most gift promises can be enforced.

Statements that illustrate the success of global marketing include all of the following except:

A) the Coca-Cola Company supports its Coke brand by utilizing global and local marketing mix. B) Apple is synonymous with cutting-edge innovation and high-tech design. C) Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs. D) the backbone of Caterpillar's global success is its network of dealers. E) Germany's reputation for engineering and manufacturing provides a competitive advantage.

The strategic market planning process begins with a careful assessment of market attractiveness and competitive position for each product-market that a business serves or is considering serving

Indicate whether the statement is true or false