Statements that illustrate the success of global marketing include all of the following except:
A) the Coca-Cola Company supports its Coke brand by utilizing global and local marketing mix.
B) Apple is synonymous with cutting-edge innovation and high-tech design.
C) Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs.
D) the backbone of Caterpillar's global success is its network of dealers.
E) Germany's reputation for engineering and manufacturing provides a competitive advantage.
C
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Accepted deliverables are part of the
A) training manual. B) project scope document. C) budget estimate. D) business case justification.
In goal-setting programs, it is relatively unimportant to their success that management support the goal programs. What is important is that the individuals involved with implementing the goals be supportive of the goals
Indicate whether the statement is true or false