After a successful marketing campaign of a new range of designer clothes, the PR team was assigned a survey to see if the campaign reached the targeted customers. They also had to collect data on sales that occurred after the market launch

What process is the PR team assigned?
a. Measuring results
b. Implementing benchmarks
c. Analyzing situations
d. Developing objectives

A

Communication & Mass Media

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Monique wanted to recruit members of a campus sorority to help her promote her tanning salon. So, she went to a campus event and pretended to be alum of that sorority. Once she gained the trust of her "sorority sisters" she began recruiting them to promote the salon. This tactic is an example of a. a counter-attitudinal message

b. the sleeper effect. c. message bias. d. an affinity scam.

Communication & Mass Media

Which of the following refers to the attachment style that develops when a caregiver is disinterested, rejecting, or abusive?

a. fearful b. dismissive c. secure d. anxious e. ambivalent.

Communication & Mass Media