Monique wanted to recruit members of a campus sorority to help her promote her tanning salon. So, she went to a campus event and pretended to be alum of that sorority. Once she gained the trust of her "sorority sisters" she began recruiting them to promote the salon. This tactic is an example of
a. a counter-attitudinal message
b. the sleeper effect.
c. message bias.
d. an affinity scam.
d
Communication & Mass Media
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Social media are important but not the responsibility of public relations and advertising professionals
Indicate whether this statement is true or false.
Communication & Mass Media
A double layer of this is used to separate the control room from the production studio:
A. plastic B. plexiglass C. plate glass D. glass E. none of these
Communication & Mass Media