General style guides are, next to an up-to-date dictionary, ________________________
a. the best resource for writers
b. the most basic resource available
c. the largest writing resources available
d. the most boring resource available
a
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Which of the following statements regarding individual and group health plans is NOT correct?
A) In a group plan, there is no individual underwriting. B) In an individual policy, coverage is renewable at the option of the insured or insurer. C) An individual plan issues a policy. D) All accidents are covered in a group plan.
Which of the following should be done to increase the likelihood that social marketing programs will be successful?
A) Choose target markets that are the least ready to respond. B) Promote multiple, doable behaviors in clear, simple terms. C) Make it easy to adopt the behavior. D) Adopt a soft sell approach, as opposed to attention grabbing messages. E) Explain the benefits in an exaggerated manner.