Which of the following should be done to increase the likelihood that social marketing programs will be successful?
A) Choose target markets that are the least ready to respond.
B) Promote multiple, doable behaviors in clear, simple terms.
C) Make it easy to adopt the behavior.
D) Adopt a soft sell approach, as opposed to attention grabbing messages.
E) Explain the benefits in an exaggerated manner.
C
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The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________
A) target population B) census C) element D) incident E) intended abstract
Mabel Lu is planning to buy a new washing machine. She notices that washing machines are available in a wide range of prices, and she wants to make sure she gets the most for her money. This product is a(n) ________ product
A) convenience B) unsought C) specialty D) shopping E) augmented