A firm has projected sales in May, June, and July of $100, $200, and $300, respectively. The firm makes 20 percent of sales for cash and collects the balance one month following the sale. The firm's total cash receipts in July is ________

Which of the following is true about a continuous advertising schedule?

A) It is less difficult to evaluate than a pulsing schedule. B) It reduces a firm's need for public relations. C) It is much less expensive than a flighting schedule. D) It can lead to advertising wear-out. E) It is more effective than a pulsing schedule for seasonal products.

The argument that technology determines structure is known as the ________

A) transaction cost imperative B) resource dependency C) technological imperative D) external dependency