Which of the following is true about a continuous advertising schedule?
A) It is less difficult to evaluate than a pulsing schedule.
B) It reduces a firm's need for public relations.
C) It is much less expensive than a flighting schedule.
D) It can lead to advertising wear-out.
E) It is more effective than a pulsing schedule for seasonal products.
D
Business
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Training to reduce SCA can help address:
A. Short call adaptation B. Sales contract absorption C. Sales call anxiety D. Sales-customer anxiousness E. Sales-company adoption
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What are the two basic advantages that a company's marketers have in identifying significant changes in the market?
What will be an ideal response?
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