The difference between a department's net sales and cost of goods sold is known as the

In a price-sensitive market, product positioning generally requires a higher price because this is the only source of differentiation that target customers value

Indicate whether the statement is true or false

The media platform most suited to convey short and personally useful stories is

A) television. B) direct mail. C) radio. D) in-store coupons. E) metropolitan daily newspapers.