If your nonverbal message does not match your verbal message, your message is:

Nonverbal behaviors are generally more influential than verbal communication in establishing the relational level of meaning

Indicate whether the statement is true or false

The best way to decide which type of lead to write for a given story is to ______.

A. survey your audience and determine which type of lead they most enjoy B. pick whichever approach emphasizes the most important information in the story C. ask your editor for guidance about the publication’s house style D. create a “signature” style for your leads and use it in every story