One of the most important functions of the introduction is to create common bonds between the rhetor and the audience. What does Kenneth Burke call this bond?

Advertising promoted “consumption communities” which replaced:

a) industrialization; b) societies of leisure; c) ethnic bonds; d) the industrial age; e) social cohesion

How do we perceive the origination of the z-axis in standard (2D) video and

film presentations?

a. at the side of the frame b. at the bottom of the frame c. at the top of the frame d. from the screen to the background (horizon) e. from the viewer to the background (horizon)