Advertising promoted “consumption communities” which replaced:
a) industrialization; b)
societies of leisure; c) ethnic bonds; d) the industrial age; e) social cohesion
c
Communication & Mass Media
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The PR strategy that relies on targeting specific Internet users with a given communication and relying on them to spread the word is referred to as
A. spreading the news. B. Web-based marketing. C. viral marketing. D. interconnecting essential publics.
Communication & Mass Media
There can be great differences between "masculine" and "feminine" in different cultures.
Answer the following statement true (T) or false (F)
Communication & Mass Media