Examples of brand placements in video games would include the following, except:
A) a billboard for Goodyear tires in a racing game
B) a Pepsi vending machine in a war game
C) a Burger King restaurant society-building game
D) a General Motors racing car in a racing game
D
Business
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Philip Morris bought Miller Brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. What does the company assure by stating that the beer tastes good?
A) points-of-difference B) points-of-presence C) points-of-parity D) points-of-conflict E) points-of-inflection
Business
Which of the following is considered a primary activity in a company's value chain?
A) shipping B) product design C) systems and solutions D) materials and equipment
Business